Best Link Prospecting Tools for 2025: Top Expert Picks

If you’ve ever tried link prospecting manually, you know how brutal it can be—endless spreadsheets, hours of research, and still no guarantee that you’re targeting the right sites.

Over the past 7 years, my team and I have provided SEO services to over 540 companies, from startups to Fortune 500 brands, and link building has always been a core part of our strategy.

We’ll break down the top 14 tools that meet our strict evaluation criteria, including user ratings (3.5+ on G2), real-world usability, and must-have prospecting features.

Plus, we’ll highlight which tools offer free trials so you can test them before committing.

By the end of this post, you’ll know exactly which tool fits your workflow and how to use it effectively. Let’s dive in.

Our Picks for the Best Link Prospecting Tools

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Linkee

• G2 rating: N/A
• Pricing: Free (0$), Basic ($20 monthly), Pro ($99-399 a monthly)
• Free Trial Availability: Yes
• Integration with other platforms or software: Yes
• AI Integration: Yes

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Features and Functionality

Linkee automates link prospecting, vetting, and outreach with AI-driven filtering, contact discovery, and campaign management. Here’s how it helps you find the best link opportunities efficiently:

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Keyword-Based Prospecting: Find highly relevant link opportunities by entering a keyword, with results pulled from Linkee’s 5M+ website database.

Google SERP Bulk Prospecting: Scrape filtered prospects directly from Google Advanced Search based on your target keyword and refine them with additional parameters.

Competitor Backlink Finder: Upload a competitor’s domain to uncover and replicate their most valuable backlinks.

AI-Powered Relevance Scoring: Automatically ranks prospects based on their contextual relevance to your target keywords and pages.

Advanced SEO Filters: Sort and filter prospects using Domain Rating (DR), organic traffic, spam score, and security status to find high-quality sites.

Broken Link & Spam Detection: Identifies and removes broken links, spammy domains, and PBNs before outreach.

Website & Niche Categorization: AI groups websites by industry (SaaS, blogs, e-commerce, news) and niche (finance, tech, health, etc.) for better-targeted outreach.

Duplicate Prospect Removal: This feature automatically removes duplicates so you don’t reach out to the same prospects across multiple campaigns.

Manual Cleanup Tool: Allows users to preview prospects in one dashboard without needing to manually open URLs, reducing the time spent on vetting. You can use this for final review.

Export-Ready Lists: Download fully vetted, outreach-ready prospect lists for link-building campaigns.

Who It’s Best for
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‍Linkee is best for SEO agencies, in-house SEO teams, and content marketers who need to find, vet, and manage link prospects at scale without manual work. It’s ideal for those handling high-volume link-building campaigns, guest posting, or competitor backlink analysis, as it automates prospecting, filtering, and contact discovery, cutting down the time spent on outreach preparation.
Also, with its flexible pricing options—including a free plan, a basic plan ($20 monthly), and a pro plan ($99-399 monthly)—there’s something for everyone.

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Unique Selling Points (USPs)

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The coolest thing about Linkee.ai is its full AI link-building capability. This means that the AI reviews and double-checks the sites to ensure they’re a good fit and picks the right contacts, so you’re not wasting time tracking down emails. It even writes and sends outreach emails on its own. You? You just sit back and watch as the backlinks roll in.

Expert Reviews
An experienced SEO specialist from Loopex Digital mentioned that Linkee is great for outreach and cleaning up relevant articles. Sometimes, she even uses it to find new prospects straight from the database, skipping the need to look for fresh lists on Ahrefs. It’s easy, logical, and something their team always uses.‍

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Pros & Cons:

Pros:

• Comprehensive AI-based prospecting with a massive pre-vetted database.
• Simplifies outreach through customizable templates and follow-up tracking.
• Great for cleaning and organizing existing link prospects.
• The free version makes it accessible for beginners and pros alike. You can test-drive all its powerful features before committing to a paid plan.

Cons:
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• Heavy reliance on the pre-existing database might feel limited for advanced, hyper-niche campaigns.

As promised, let’s dive into how Linkee.ai simplifies link prospecting, starting with its free version. Since Linkee excels in prospecting, here’s a step-by-step guide to help you get started and make the most of it.

1. Choose Keywords

To find highly relevant prospects for your campaign, choose your keywords. You can do this in 2 different ways:

1. Enter a URL to extract relevant keywords automatically.
2. Manually input specific terms.

The keywords you choose depend on your industry and strategy. For example, if you’re looking to get SaaS prospects, you’ll want to keep your keywords concise and clear,  such as “Lead generation software.”

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2. Set Up the Prospect Source

Linkee gives you three options for sourcing prospects:

1. Linkee Database: Offers over 5 million pre-vetted websites with high DR scores and organic traffic.
2. Upload CSV: Import your prospect list from tools like Ahrefs or Semrush.
3. Contacts Tab: Use your existing contact list, accessible through the CRM section.

For example, if you’re using Linkee’s database, start by specifying the number of prospects—20, 50, or more—based on your campaign scope.

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3. Review and Filter Prospects

Once Linkee retrieves your list, it’s time to refine it. The smart filtering feature lets you sort by:

• Relevancy Score: Keep it at 40% or higher.
• Domain Rating (DR): Focus on websites with a DR above 20.
• Organic Traffic: Target sites with at least 1,000 monthly users.

Navigate to the "Filters" section to tweak these settings further. For example, you can filter by industry (e.g., SaaS, eCommerce) or top-level domains to fit your needs.

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If you want to see those metrics yourself, you can navigate to the “Get Ahrefs” button to get more detailed information, like domain rating and organic traffic.

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4. Match or Mismatch

Once your refined list is ready, move to the "Actions" section. Here, you can:

• Add prospects to your final "Match" list with the “Plus” button.
• Exclude mismatches with the “Minus” button.

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Preview your final list to ensure accuracy and manually verify any remaining prospects.

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Scrapebox

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• G2 rating: 3.5
• Pricing: One-time Payment ($97)
• Free Trial Availability: No
• Integration with other platforms or software: No
• AI Integration: No

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Features and Functionality

ScrapeBox is a desktop SEO tool packed with features like search engine scraping, keyword harvesting, email extraction, backlink analysis, metadata scraping, and CMS detection.

Here’s how ScrapeBox supports fast, large-scale link prospecting through its most relevant features:

Search Engine Scraper: Scrapes thousands of niche-relevant URLs from 30+ search engines using custom keyword queries and footprints.

Keyword Scraper: Expands your list of keywords by pulling suggestions from 10 sources, helping you uncover broader link opportunities.

Webpage Meta Scraper: Extracts meta titles, descriptions, and keywords from scraped pages to quickly assess topical relevance. After scraping, check meta data to quickly weed out pages that aren’t topically relevant.

Platform Popularity Analyzer: Detects the CMS used on each scraped site (e.g., WordPress, Shopify) to segment and personalize outreach later. Once you’ve got a list, break it down by CMS so you can create your outreach or skip platforms that won’t work for your link type.

Broken Link Checker (Addon): Identifies broken outbound links on scraped pages, enabling link reclamation strategies.

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Who It’s Best for

If you’re after raw scraping power, unlimited prospecting, and full control over your searches, ScrapeBox delivers. It’s built for experienced SEOs and agencies who need high-volume link prospecting without relying on pre-vetted databases.

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Unique Selling Points (USPs)

Unlike many SEO tools with recurring fees, ScrapeBox offers a one-time purchase, making it a cost-effective choice for long-term use.

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Expert Reviews

Kyrill Krystallis, the Director of Inside Insight, praises ScrapeBox for its powerful web scraping, keyword harvesting, and link-building capabilities, calling it a versatile and valuable tool for marketers. He emphasizes that while there’s a learning curve, those who take the time to master it can unlock its full potential and achieve impressive results.

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Pros & Cons

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Pros:

• Scrapes thousands of prospects in minutes, making large-scale link prospecting fast and efficient.
• Highly customizable searches using search operators and footprints for precise targeting.
• One-time purchase with no recurring fees, making it a budget-friendly option.

Cons:

• Steep learning curve – requires some technical know-how to maximize its potential.
• No built-in outreach features, so you’ll need a separate tool for email outreach.
• Can pull low-quality results if searches aren’t properly filtered and refined.
• Activation process can take up to 10 hours, which may be frustrating if you need the tool immediately.

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Link Prospector by Citation Labs

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• G2 rating: 4.5
• Pricing: Pay as You Go ($5 per credit), Consultant ($47 monthly), Agency ($127 monthly), Enterprise ($497 monthly)
• Free Trial Availability: No
• Integration with other platforms or software: Yes
• AI Integration: No

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Features and Functionality

Link Prospector is a specialized link-building tool that offers predefined search modes, automated Google queries, keyword-driven prospecting, spam filtering, and clean CSV exports.

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Here’s how it helps with finding and qualifying link opportunities:

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17 Prebuilt Report Types: Choose from campaign-specific modes like Guest Posts, Links Pages, Reviews, Directories, and more. These are designed to surface the right kind of sites for each link-building tactic.

Keyword-Driven Searches: Input your own research phrases and let the tool run advanced Google searches using built-in footprints. This helps uncover highly relevant pages tied to your topic or niche.

Exclusion Lists: Set global or campaign-specific exclusions to filter out competitors or irrelevant domains before your report even runs.

Advanced Search Filters: Use optional filters like country, top-level domain (.edu, .org, etc.), or date range to narrow results to what’s most relevant for your strategy.

Language Support: Run reports in multiple supported languages, including Spanish, German, Dutch, and Portuguese, making it easy to prospect in non-English markets.

Depth Settings: Control how deep the tool pulls from Google’s search results. Use shallow depth for tight niches or expand it when casting a wider net across industries.

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Who It’s Best for

Link Prospector is ideal for SEO professionals, content marketers, and PR teams who need fast, targeted link opportunities. SEO pros can quickly find high-authority backlink prospects to improve rankings and drive organic traffic. Content marketers can expand their reach by uncovering guest post opportunities, niche websites, and content promoters. PR teams can connect with journalists, media outlets, and industry influencers to secure media coverage and boost brand visibility.

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Unique Selling Points (USPs)

Unlike raw scraping tools like ScrapeBox, which require users to create search footprints manually, Link Prospector automates the query-building process based on proven link-building strategies—whether for guest posts, PR outreach, resource pages, or influencer connections.

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Expert Reviews

Sean Si, founder of SEO Hacker, commends Link Prospector for its clean, user-friendly interface and efficient filtering options, making link-building research faster and more manageable. He considers it a powerful asset for SEO professionals looking for a no-fuss, efficient way to find high-value link opportunities.

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Pros & Cons

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Pros:

• Users can refine search results by region, search depth, and top-level domains (TLDs) to focus on relevant prospects.
• Exports data directly to Raven and BuzzStream, streamlining workflow and outreach management.
• Offers multiple report types, including guest posts, PR outreach, resource pages, and influencer discovery, giving users flexibility in their link-building strategy.

Cons:

• Generates large lists of prospects, but many need manual vetting, as it doesn’t automatically rank sites by link quality.
• Unlike other prospecting tools, it doesn’t provide Domain Rating (DR), traffic estimates, or spam scores, requiring users to verify link quality using external tools like Moz or Ahrefs.

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Ahrefs

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• G2 rating: 4.5
• Pricing: Lite ($129 monthly), Standard ($249 monthly), Advanced ($449 monthly), Enterprise ($1499 monthly)
• Free Trial Availability: No
• Integration with other platforms or software: Yes
• AI Integration: Yes

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Features and Functionality

Ahrefs is an all-in-one SEO platform packed with tools for backlink analysis, keyword research, content discovery, site auditing, rank tracking, and competitive intelligence.

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Here’s how each one plays a role in link prospecting specifically:

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Site Explorer: Analyze any site’s backlink profile to see who links to them and which pages attract the most links. Use it to reverse-engineer competitors and find high-authority prospects. The dashboard also shows broken links and lets you filter by type or follow status for faster prospecting.

Link Intersect: Part of Ahrefs’ Competitive Analysis, this feature shows domains linking to your competitors but not to you—prime targets already open to similar content.

Batch Analysis: Evaluate hundreds of URLs or domains in bulk using DR, traffic, and other SEO metrics—ideal for quickly filtering out low-quality prospects from pre-built lists.

Content Explorer: Find top-performing pages by topic with backlink data—great for spotting linkable content, analyzing who links to it, and planning targeted outreach.

Ahrefs’ Content Explorer lets you filter content by keywords, domains, or types (like blogs/news) using advanced search operators such as:

• title:"your keyword" – Finds content with the exact keyword in the title.
• inurl:keyword – Filters results to URLs containing the keyword.
• site:example.com – Searches within a specific website.
• -keyword – Excludes results containing a specific word.
• lang:en – Filters content by language.
• http_status:404 – Finds broken pages for link-building opportunities.
• published:YYYY-MM-DD – Filters content by publication date.
• author:"Name" – Finds articles written by a specific author.
• word_count:>1000 – Finds long-form content (use < for shorter content).
• shares:>1000 – Filters content by social media shares.

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Who It’s Best for

Ahrefs is perfect for SEO pros, agencies, and freelancers who need deep backlink insights, competitor tracking, and keyword research. Content marketers and bloggers can find trending topics, low-competition keywords, and search intent insights to create content that drives traffic. Affiliate marketers can find high-converting keywords and spy on competitors’ strategies to increase commissions. eCommerce businesses can optimize product pages, track competitor rankings, and find high-intent keywords that drive sales.

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Unique Selling Points (USPs)

Firstly, while many SEO pros use multiple tools, Ahrefs is powerful enough to handle keyword research, link-building, rank tracking, and audits—all in one platform. Also, Ahrefs has one of the largest and freshest backlink indexes, making it the go-to tool for link-building and competitor analysis.

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Expert Reviews

Brian Dean, renowned SEO expert and founder of Backlinko, considers Ahrefs to be the best SEO tool on the market. He uses it daily for backlink analysis, keyword research, and rank tracking, emphasizing its unmatched data accuracy and user-friendly interface. According to Dean, Ahrefs excels in competitor analysis, providing in-depth insights into backlinks and keyword opportunities that help users outrank their competition. With its comprehensive toolkit and reliable data, Dean highly recommends Ahrefs as the go-to platform for anyone serious about SEO.

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Pros & Cons

Pros:

• Ahrefs offers detailed insights into backlinks, organic traffic, and keyword rankings, providing a holistic view of your website's SEO performance.
• With daily data refreshes, you can trust that you're working with the most current information.
• You can quickly identify your competitors' backlink sources, making it easy to replicate high-quality backlinks that work in your niche.
• The ability to filter prospects by metrics like Domain Rating (DR), traffic, spam score, and referring domains lets you target high-quality and relevant sites for outreach.
• You can export fully vetted prospect lists to integrate with outreach tools.

Cons:

• Ahrefs can be on the pricier side, which might be a consideration for small businesses or freelancers.
• While user-friendly, the depth of features may require some time to fully master.
• While it automates some tasks, the process still requires a fair amount of manual intervention (especially when qualifying prospects).

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Semrush

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• G2 rating: 4.5
• Pricing: Pro ($139.95 monthly), Guru ($249.95 monthly), Business ($499.95 monthly)
• Free Trial Availability: Yes
• Integration with other platforms or software: Yes
• AI Integration: Yes

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Features and Functionality

Semrush is a full-suite SEO and digital marketing platform offering tools for backlink analysis, outreach management, keyword research, competitor tracking, and site auditing.

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Regarding link prospecting, Semrush offers several focused tools to help discover, qualify, and manage high-quality backlink opportunities:

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Link Building tool: Generates ready-to-contact backlink prospects without wasting time on manual scraping. Just drop in your keywords or competitors, and it gives you a filtered list with contact info and built-in outreach tracking.

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Backlink Gap: Compares your backlink profile with up to five competitors and finds websites that link to them but not you.

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Backlink Analytics: Goes into any competitor’s backlink profile and sees exactly who’s linking to them, how often, and from what type of content.

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Bulk Backlink Analysis – Evaluates up to 200 domains at once and spot patterns in competitor backlink strategies—great for scaling your prospect list fast.

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Plus, Semrush evaluates each link prospect’s spam risk to help you avoid low-quality or harmful links that could negatively impact your site’s rankings.

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Who It’s Best for

Semrush is best for SEO professionals, agencies, and in-house marketing teams  managing multiple websites, large-scale SEO strategies, or paid search campaigns. It’s particularly effective for competitor research, offering detailed insights into rivals’ keywords, backlinks, and PPC ads—critical for businesses in highly competitive industries like finance, SaaS, and eCommerce.

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Unique Selling Points (USPs)

Like Ahrehs, Semrush provides detailed competitive analysis, including organic search rankings, paid ad strategies, traffic sources, and backlink profiles. Most SEO tools focus on just one of these areas, while Semrush integrates all of them into a single platform. Also, most keyword research tools show search volume and difficulty, but Semrush classifies search intent (informational, navigational, commercial, and transactional).

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Expert Reviews

Chris Singleton, SEO expert and founder of Style Factory, describes Semrush as an outstanding all-in-one SEO tool that provides comprehensive data for successful SEO campaigns. His review highlights its powerful keyword research tools, enhanced by AI-driven personalized data, making them among the best. As the author of Super Simple SEO and an expert in digital marketing, Singleton considers Semrush one of the most useful link prospecting tools for anyone serious about improving their online visibility.

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Pros & Cons

Pros:

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• Categorizes keywords by intent (informational, commercial, transactional) for better targeting.
• Covers SEO, PPC, content marketing, competitor analysis, and social media tracking in one platform.
• Tracks lost and gained backlinks, finds link-building opportunities, and includes email outreach features.
• Syncs with Google Analytics, Search Console, and Looker Studio for deeper analysis.
• Quickly uncovers domains that link to multiple competitors but not to you. Most link builders use this to spot high-probability outreach targets in under 5 minutes.
• Semrush has one of the largest backlink databases, which means you're less likely to miss out on solid prospects when doing competitive analysis.
• Tools like Backlink Analytics and Bulk Backlink Analysis come with powerful filters (e.g., follow/nofollow, authority score) that let you slice data fast.

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Cons:

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• Starts at $139.95/month, making it less affordable for beginners.
• Doesn’t provide strong insights for Bing, Yahoo, Amazon, or YouTube SEO.
• Unlike some competitors, Semrush only offers a limited trial, requiring a paid subscription for full access.

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As promised, let’s dive into Semrush’s link prospecting feature, which you can explore during its free trial.

In the first step, you just pop your domain into Semrush’s Link Building Tool, and it pulls up to 2,000 link prospects for you.

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Then, you add your target keywords. Semrush uses these keywords to find relevant backlink opportunities from sites already ranking or associated with your chosen terms.

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In this step, you add your competitors’ domains—these are the websites you want to outperform. Semrush uses this information to analyze your competitors' backlinks and identify high-value link opportunities from sites already linking to them.

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Once Semrush collects and analyzes data, it generates a detailed list of domain prospects—in this case, 1,826 potential backlink opportunities. To proceed, simply click "View Prospects" to review the list, evaluate the quality and relevance of the domains, and prioritize them for your outreach strategy.

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In this step, Semrush presents a detailed list of prospects, which you can filter or sort using advanced settings. You can refine results by URL type (e.g., blog, forum, news), keywords, or even specific top-level domains (TLDs) like .com or .io.

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From here, you can mark prospects as "In Progress" for outreach or reject them if they aren’t suitable.

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At this stage, you can assign prospects to specific outreach strategies based on your link-building goals.

Options include manual links, guest posts, product reviews, adding links to articles, or recovering lost backlinks. We’re going to go with guest posting.

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Once prospects are moved to In Progress, you can manage your outreach directly within Semrush.

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Majestic

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• G2 rating: 4.3
• Pricing: Lite ($49.99 monthly), Pro ($99.99 monthly), API ($399.99 monthly)
• Free Trial Availability: No
• Integration with other platforms or software: Yes
• AI Integration: No

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Features and Functionality

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Majestic is a specialized SEO toolset focused on link intelligence, offering features for backlink analysis, domain comparison, topical authority scoring, keyword generation, and large-scale link data exports.

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For link prospecting specifically, Majestic gives SEOs a powerful suite of tools you can use. Here's how each one fits into a typical prospecting workflow:

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Site Explorer: Breaks down any domain or URL’s backlink profile, showing anchor texts, referring domains, Trust Flow, and Citation Flow. You can use this to vet the quality of potential link targets fast.

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Clique Hunter: Helps you find sites that link to multiple competitors but not to you.
Just plug in my top competitors and filter for domains that link to two or more of them.

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Bulk Backlink Checker: Lets you paste in up to 400 URLs (or upload 1M+ via file) to pull backlink counts and authority metrics instantly. You may use this when I’ve scraped a raw list elsewhere.

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Who It’s Best for

Majestic is a great fit for SEOs and link builders who want to go deep into backlink data. If your focus is understanding who links to you, spotting patterns in your competitors’ link profiles, or finding topically relevant sites to reach out to, Majestic does the job well. It’s not an all-in-one SEO platform, but for link research, it’s one of the most detailed tools out there — especially if you're working at scale.

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Unique Selling Points (USPs)

What I’ve found really useful and unique about this tool are its metrics like Trust Flow and Topical Trust Flow, which provide clear insights into the quality and relevance of backlinks. These metrics give you a more precise way to evaluate link-building opportunities that align with your niche. If backlinks are a key part of your SEO strategy, Majestic is a reliable, specialized tool that focuses entirely on this area.

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Expert Reviews

Andrew B., Adtech and SEO Manager, describes Majestic as a powerful and reliable tool for backlink analysis. He particularly praises its Trust Flow and Topical Trust Flow metrics for evaluating link quality and relevance. He highlights its value for SEOs focused on building high-quality, niche-specific backlinks. He considers it one of the best link-prospecting tools for precise and effective link-building strategies.

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Pros & Cons

Pros:

• Comprehensive backlink analysis with unique metrics like Trust Flow and Citation Flow.
• Detailed insights into link context and topical relevance to help target the most valuable backlinks.
• Competitive pricing, especially for those primarily focused on link analysis.
• Availability of some free SEO tools, like the Backlink Checker, which provides limited but useful backlink data for evaluation.

Cons:

• Outdated user interface, which may feel clunky and less intuitive.
• Lacks key features like technical site audits, full-scale keyword research, and robust rank tracking.
• Some data accuracy concerns have been reported by users in specific cases.

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Buzzstream

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• G2 rating: 4.1
• Pricing: Starter ($24 monthly), Growth ($124 monthly), Professional ($299 monthly), Custom ($999 monthly)
• Free Trial Availability: Yes
• Integration with other platforms or software: Yes
• AI Integration: No

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Features and Functionality

BuzzStream is a complete outreach CRM designed for link building, digital PR, and content promotion.

Automatic Prospecting: Allows you to run keyword-based searches and let BuzzStream build your list from web and news results.

SERP Prospecting Tool: Turns any Google search result page into a ready-to-qualify prospect list. You just click through results, tag opportunities, and qualify them directly inside BuzzStream.

Bulk URL Import + Auto-Enrichment: Lets you upload raw lists of URLs and let BuzzStream find contact info, site metrics, and social profiles automatically.

One-Click Contact Capture (Browser Extension): This lets you instantly add prospects while browsing, grabbing details like email addresses, social links, and domain authority.

Rich Contact Profiles + Segmentation: BuzzStream automatically pulls in site authority metrics, social reach, and past interaction history.

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Who It’s Best for

If you're into digital PR, SEO link building, or content promotion, BuzzStream could be your new best friend. It's designed for marketers and PR folks who want to simplify their outreach efforts and manage relationships more effectively. By the way,  you can check out our blog for more digital PR tools.

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Unique Selling Points (USPs)

Many link-building tools help you send emails, but most don’t do a great job of keeping track of your conversations. But BuzzStream does. It works more like a CRM for outreach, logging every email, note, and task so you always have the full history of your interactions. You can even add details about LinkedIn chats, conference meetings, or Twitter conversations, so the next time you reach out, you’re not starting from scratch. It keeps everything in one place, making your follow-ups more personal and less awkward.

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Expert Reviews

Jussi Hyvärinen, a digital marketing expert, sees BuzzStream as a powerful tool for outreach and link-building, but with a bit of a learning curve. He likes how it helps filter prospects by important metrics, has a built-in Google scraper, and includes the handy BuzzMarker Chrome extension for quick prospecting. Overall, he thinks BuzzStream is one of the best link prospecting tools if you're willing to learn it since it makes managing prospecting and outreach easier in the long run.

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Pros & Cons

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Pros:

• Combines research, email, and relationship management in one place.
• You can bulk upload or automatically generate lists but still manually qualify and segment prospects before outreach.
• Automatically pulls emails, social profiles, and website authority metrics.
• The BuzzMarker extension makes it fast to capture prospects from any site or SERP on the fly.
• Offers collaboration tools and customizable permissions.

Cons:

• Some users find it takes time to get the hang of all the features.
• A few have reported the interface can be a bit clunky.
• Doesn't offer pre-built campaigns, which some competitors do.

Now, let’s dive into action! We gave BuzzStream’s prospecting features a try with their free trial, and it was a great way to see how it can make prospecting and outreach easier.

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For starters, enter a descriptive project name in the “Create New Project” window in the top field. This helps keep your campaigns organized and easy to locate.

Under "Project Team," select team members who will collaborate on this project. You can:

• Use the pre-listed members.
• Add the entire team by clicking the "Add entire team to project" button.
• Add new users by selecting "Add New User."

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You must choose where to find prospects for your research list at this step. There are three options:

• Search the Web, which helps you find relevant websites and blogs using keywords;
• Search News, which looks for journalists and articles related to your topic;
• Import Existing, which lets you upload a CSV file or paste a list of URLs if you already have prospects.

If you’re starting fresh, keyword searches are a great way to discover new leads. I’m choosing the first one as well.

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Now it’s time to set up a Web Search in BuzzStream to find outreach prospects. Just enter keywords, and BuzzStream will pull up websites that match.

It’ll also gather contact details and other useful info to help with outreach.

Filters can be adjusted to focus on specific countries, languages, or time frames if needed.

Once you hit "Save," BuzzStream will start searching and return up to 100 results per keyword.

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Now that the Web Search has pulled in results, it’s time to refine them using filters to focus on the best prospects. BuzzStream offers several useful filters to help sort websites based on relevance and quality.

You can check how often a site publishes content or when they last posted, ensuring you're reaching out to active websites. There are also filters for linked domains, outbound links, and dofollow links.

The Moz metrics let you filter by Domain Authority (DA), inbound, and juice-passing links to find high-impact websites.

I recommend aiming for a DA of 30 or higher to ensure you're targeting authoritative sites that can provide strong backlinks. Also, filtering for sites with a decent number of dofollow outbound links can help maximize SEO impact.

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After filtering the results, go through the list and pick the best websites that align with your outreach goals. Set their status to "Approved" to add them to your outreach list.

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Linkody

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• Pricing: Webmaster ($13.90 monthly), Advanced ($22.90 monthly), Pro ($45.90 monthly), Agency ($90.90 monthly), Agency XL ($138.90 monthly)
• Free Trial Availability: Yes
• Integration with other platforms or software: Yes
• AI Integration: No

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Features and Functionality

Linkody is a backlink monitoring and analysis tool that helps you track gained and lost links, evaluate link quality, analyze competitors' strategies, and manage disavows.

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If you're focused on link prospecting, here are the four features that matter most and how to use them effectively:

Competitor Backlink Discovery: See exactly who’s linking to your competitors—but not to you. Just drop in a few competitor domains and start building a warm prospect list.

Top Linked Pages of Competitors: You can identify which competitor URLs have the most backlinks using the link view. This helps you reverse-engineer content ideas.

24/7 New Link Alerts (for Competitors): Get notified whenever your competitors earn new backlinks.

Link Metrics for Qualification: Evaluate backlink quality using Moz DA, Spam Score, index status, and more.

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Who It’s Best for

If backlinks are a big part of your SEO work, but you don’t need (or want) an overloaded, expensive SEO suite, Linkody is worth a look. It’s great for SEOs, freelancers, and agencies who need to monitor and manage links without wasting time digging through data. But this won’t cover all your needs if you’re after AI-driven insights or an all-in-one SEO platform that tracks rankings and runs audits.

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Unique Selling Points (USPs)

Linkody doesn’t try to be everything—it just does one thing well: tracking and analyzing links. It automatically updates your backlink profile, saving you from manually checking every day. The built-in Google Disavow tool makes cleaning up toxic links a breeze, and if you're an agency, the white-label reports let you send polished, professional updates to clients without extra work.

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Expert Reviews

Jack Pennuto, Senior Vice President at Formtek Group, shared his experience with Linkody, rating it 8 out of 10. He noted that his team primarily uses the tool within the marketing department to manage their digital marketing presence. According to Jack, Linkody is highly effective for checking backlinks, verifying desired connections, and identifying harmful links that need to be disavowed. He highlighted its usefulness in addressing issues like link farms and spam sites, making it essential for maintaining a clean and credible backlink profile.

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Pros & Cons

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Pros:

• Fully automated backlink tracking—no manual checking needed.
• Integrates with Google Analytics, Ahrefs, and Google Disavow.
• More affordable than bigger SEO tools.
• Unlike bulkier tools, Linkody is lightweight and beginner-friendly—great for quickly vetting link opportunities.
• Includes Moz DA, Spam Score, index status, and link type to help you qualify prospects efficiently.
• Easy CSV exports let you move qualified prospects into your outreach stack

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Cons:

• No keyword tracking, site audits, or rank tracking—strictly backlinks
• Lacks AI-driven recommendations or automation for outreach
• The interface feels a bit outdated compared to newer tools

Linkody gives you a 30-day free trial—no credit card, no strings attached—so why not see what it can do? We’ll walk you through its link prospecting features step by step so you can find solid backlink opportunities without wasting time on dead ends. Let’s jump in and make the most of that free trial.

Start by clicking the "Add Domain" button and entering a competitor’s domain instead of your own. This flips Linkody from monitoring to prospecting, giving you access to their entire backlink profile.

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Here, you can analyze backlinks with detailed metrics like Domain Authority, Spam Score, and ranking. Use the filters at the top to refine the list—focus on high DA (30+) and low Spam Score links to identify strong prospects.

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Check anchor text patterns and prioritize links that align with your outreach goals. This is where you build a solid prospecting list by marking high-value links for follow-up.

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Here’s where you start organizing your prospects. Select the links you want to focus on, then use the dropdown to tag them, refresh the data, or disavow the ones you don’t want.

Adding tags is super handy—use labels like "High Priority" or "Guest Post Target" to keep everything clear and manageable.

This way, you can quickly prioritize the best opportunities without getting overwhelmed. It’s a simple step, making your outreach way more efficient.

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Ontolo

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• G2 rating: 5
• Pricing: Pro ($97 monthly), Agency ($297 monthly), Custom (Custom $)
• Free Trial Availability: No
• Integration with other platforms or software: Yes
• AI Integration: No

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Features and Functionality

Ontolo is a high-scale prospecting tool built for marketers that handles both automated discovery and advanced filtering of prospects with speed and precision.

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Here’s how you can use Ontolo’s core features for link prospecting:

Automated Prospect Discovery (Across 80+ Sources): Run a keyword, and Ontolo expands it into dozens of related search templates. It then pulls results from 80+ sources like Bing and adds relevant URLs to your prospect list.

CSV Upload + Crawl + Enrichment: Upload raw link lists from tools like Ahrefs, and Ontolo will crawl each page to extract metadata, anchor usage, contact info, and outbound link data—all indexed in your dashboard.  

Custom Querying + Prospect Index Search: Use built-in filters to surface only the best-fit prospects. For example, find those pages that mention your keyword in the article body, link to competitors, and include a contact form.

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Who It’s Best for

Ontolo is a great fit for experienced SEOs, agencies, and marketers running large-scale link-building campaigns like guest posting, competitor research, or niche partnerships. It automates prospecting from 80+ sources and delivers detailed data like contact info, social profiles, and link details, making it perfect for high-volume, targeted outreach. It’s best for those who need to quickly sort and prioritize prospects, though beginners might find it tricky due to the learning curve and lack of built-in outreach tools.

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Unique Selling Points (USPs)

With Ontolo, ou can immediately filter and organize everything to focus on the most valuable link opportunities. It also collects key details like contact info, social profiles, and link data, giving you everything you need in one place. And it’s seriously fast—processing up to 250,000 prospects per minute means even big campaigns are a breeze.

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Expert Reviews

Debra Mastaler, a well-known SEO expert and former Search Engine Land columnist, reviewed Ontolo and praised its effectiveness. With her background in link-building strategies and speaking at events like SMX and Pubcon, Debra highlighted how Ontolo helps find high-quality link prospects using specific topics, link types, and phrases. While she noted it might be tricky for beginners, she recommended Ontolo as a powerful tool for experienced users looking to scale their efforts.

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Pros & Cons

Pros:

• It automates prospecting across 80+ data sources, saving you hours of manual research.
• It pulls detailed data, like contact info, social profiles, and link attributes, making outreach prep way easier.
• If you’re running big campaigns, the tool can process up to 1,000,000 URLs daily with the Agency plan.
• Exports are super clean and well-organized—you get polished Excel or CSV files that are easy to work with.

Cons:

• There’s no AI to help with outreach or automate follow-ups, so you’ll still need a separate tool for that.
• The advanced features can be a bit overwhelming for beginners—there’s definitely a learning curve.
• It’s not the cheapest option out there, so smaller businesses might find the price hard to justify.

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Respona

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• G2 rating: 4.8
• Pricing: Starter ($198 monthly), Pro ($495 monthly), Unlimited ($799 monthly)
• Free Trial Availability: Yes
• Integration with other platforms or software: Yes
• AI Integration: Yes

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Features and Functionality

Respona is an all-in-one link building and outreach platform that helps you find prospects, collect verified contact data, personalize outreach, and manage campaigns at scale.

Here’s how Respona supports link prospecting specifically:

SERP Competitor Backlinks: Find pages that link to content ranking for your target keywords. A smart way to uncover backlink opportunities by targeting websites that already link to similar content.

Unlinked Mentions: Locate online mentions of your brand that aren’t linked. Since the site already knows your brand, turning the mention into a backlink usually takes just a quick nudge.

Broken Link Building: Identify dead links on relevant pages and pitch your own content as a replacement.

Anchor Text Strategy: Search for opportunities to build links using specific anchor text found in existing content.

Outreach Templates for Prospecting: Choose from a variety of pre-built campaign types like guest posts, listicles, resource pages, and more.

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Unique Selling Points (USPs)

Respona’s AI-powered personalization automatically creates custom email intros based on a prospect's website or content, saving you time and making your outreach feel more genuine. Plus, it’s got a unique podcast outreach feature—something most tools don’t offer—so you can easily pitch podcast hosts and get your brand in front of new audiences. Even better, you can set up recurring campaigns that run on autopilot, managing follow-ups and outreach without any extra effort on your part.

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Expert Reviews

Christopher Jan Benitez, a content marketer and SEO expert, thoroughly reviews Respona, highlighting its AI-driven email personalization and podcast outreach features. He points out that Respona makes finding and pitching podcast hosts easy, something you don’t see in many other outreach tools. Benitez also likes how the platform automates recurring campaigns, takes care of follow-ups, and keeps outreach going without manual work. He also mentions the customizable templates and outreach strategies, which help simplify building relationships and getting backlinks. However, he also notes that the pricing might be much higher for smaller teams or freelancers.

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Pros & Cons

Pros:

• The AI feature that personalizes emails based on a prospect's website or content is a huge time-saver.
• Finding and pitching podcast hosts directly from Respona is a unique way to gain exposure and build authority in your space.
• Once you set up recurring campaigns, the tool handles follow-ups and outreach on autopilot.
• Respona gives you pre-built templates for different outreach methods, like guest posting or unlinked brand mentions.

Cons:

• While the automated follow-ups are convenient, there’s little room to customize them. You might send the same follow-up to all your prospects, which can make your outreach feel a little too robotic over time.
• For those running large campaigns, Respona could use more in-depth reporting. It tracks the basics, like responses and progress, but it doesn’t offer the detailed analytics that other tools provide.
• It’s worth it for bigger teams or agencies managing many clients, but it might feel like overkill if you’re on a tight budget.

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Pitchbox

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• G2 rating: 4.7
• Pricing: Pro ($165 monthly), Pro Plus ($250 monthly), Advanced ($420 monthly)
• Free Trial Availability: Yes
• Integration with other platforms or software: Yes
• AI Integration: Yes

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Features and Functionality

Pitchbox is an all-in-one link building and outreach platform that combines advanced prospecting, contact discovery, and automated email workflows in one interface.

Now, let’s go through the features most relevant to link prospecting:

Search-Based Campaigns: Run real-time keyword searches to uncover relevant blogs, news sites, and publishers directly from the SERPs. This is ideal for scaling prospecting efforts based on specific topics or niches.

Automatic Contact Discovery: Pitchbox finds the right contacts for each site automatically—no more digging through pages or LinkedIn profiles.

TLD Filtering for Local Outreach: Narrow your campaign targets by domain extensions like .co.uk, .de, or .com.au. This is handy for running geo-specific link-building campaigns or serving local clients in targeted regions.

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Who It’s Best for

I think Pitchbox is perfect for experienced SEOs, digital marketers, and agencies who need to manage large-scale outreach campaigns. It’s helpful if you’re handling multiple clients or types of campaigns, like guest posts or PR outreach. With integrations to tools like Ahrefs, SEMrush, and Moz, you can prospect more effectively.

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Unique Selling Points (USPs)

Among Pitchbox’s many standout features, my personal favorite is its collaboration tools. These tools make it super easy for teams to work together on campaigns, with shared campaigns, real-time progress tracking, and even Slack integration for team updates. This is a game-changer for agencies or larger teams, where staying organized and in sync is crucial.

Expert Reviews

​​Matthew Woodward, a well-known SEO expert, shares his thoughts on Pitchbox and its impact on outreach and link-building. He points out how Pitchbox integrates with top SEO tools like Ahrefs, SEMrush, and Moz, making it easier to find and target the best prospects. He also highlights the AI-powered email personalization and automation features, which really increase the efficiency of outreach campaigns, making the process smoother and more effective.

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Pros & Cons

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Pros:

• The AI analyzes prospects' content to automatically craft emails, increasing relevance and response rates while saving time.
• Pitchbox automates follow-ups and email sequences, making it ideal for managing large campaigns without constant manual input.
• Pitchbox provides pre-built, customizable templates that save time while ensuring effective outreach strategies.
• Lets you search prospects directly using real-time SERP data, combined with metrics from tools like Ahrefs, Moz, and SEMrush.

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Cons:

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• Pitchbox can be complex for beginners, and getting the hang of all its features may take some time.
• The reporting is basic compared to some tools, lacking in-depth analytics for refining outreach campaigns.
• Pitchbox is fairly expensive, making it more suitable for larger teams or agencies than small businesses or freelancers.

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URL Profiler

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• G2 rating: 4.5
• Pricing: Solo ($29.95 monthly), Pro ($39.95 monthly), Agency ($99.95 monthly)
• Free Trial Availability: Yes
• Integration with other platforms or software: Yes
• AI Integration: No

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Features and Functionality

URL Profiler is a desktop-based auditing and link prospecting tool that pulls data from multiple APIs to simplify backlink checks, domain research, and content audits.

Here are its best features for link prospecting:

Topical Prospecting via Majestic & uClassify: Lets you categorize domains by topic or niche using Topical Trust Flow and content classification. Helps you find relevant websites for your campaign based on content alignment.

Bulk URL Import + Prospect Filtering: Upload large domain lists and filter by domain authority, relevance, or other metrics.

SEMrush Traffic & Alexa Rank Integration: Provides estimated traffic and popularity signals for each domain. This can help prioritize high-visibility sites, which are more likely to drive traffic and link equity.

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Who It’s Best for

URL Profiler is best suited for SEO professionals who must quickly process large volumes of link prospects without sacrificing quality. SEO agencies benefit the most because they often handle massive backlink audits and outreach campaigns, where manually gathering metrics would take days. For those in digital PR and content marketing, it’s a go-to for finding authoritative sites for guest posts and media placements, making outreach efforts more targeted and data-driven rather than random and time-consuming.

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Unique Selling Points (USPs)

URL Profiler processes thousands of URLs in bulk, pulling data from multiple SEO tools simultaneously rather than forcing you to check them individually. Unlike typical prospecting tools, it doesn’t just pull SEO metrics—it also scrapes WHOIS data, extracts emails, and social profiles directly from sites, and even checks for duplicate content using Copyscape.

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Expert Reviews

Craig Campbell’s review of URL Profiler highlights its bulk data collection capabilities, making it easier to analyze domains using multiple SEO tools in one place. It integrates with Moz, Majestic, Ahrefs, Copyscape, and more, allowing users to gather backlink data, social media accounts, and content analysis. A key takeaway is its ability to scrape contact details and Whois data and analyze site quality efficiently. However, API keys are required for full functionality.

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Pros & Cons

Pros:

• Unlike most tools that limit batch analysis, URL Profiler can process thousands of URLs in one go, making it perfect for large campaigns.
• It extracts email addresses and social media links directly from websites, so you won’t waste time hunting for contact details.
• Helps eliminate weak domains early by showing spam scores, traffic, link type, and indexing status.
• It uses Trust Flow, Citation Flow, and spam scores to weed out low-quality sites so you don’t waste time on bad prospects.
• Unlike most prospecting tools, it evaluates content uniqueness, readability, and duplication (via Copyscape), helping you avoid outreach to low-value sites.
• It analyzes real-world site performance, a feature most link-building tools don’t offer.

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Cons:

• To get complete data from Moz, Ahrefs, or Majestic, you need separate paid API keys, adding to the overall cost.
• While it scrapes contact details, it doesn’t handle email outreach or follow-ups, so you’ll still need a tool like Pitchbox or Linkee.
• Setting up API keys and configuring reports isn’t as intuitive as other tools, so it takes some time to get used to.

Now that you know what URL Profiler can do, it’s time to move from theory to action—especially since they offer a free trial to test it yourself.

Unlike many online SEO tools running directly in your browser, URL Profiler requires downloading and installing the app. This is designed for users who need to process large datasets locally, which helps with speed and functionality.

Select the version for your operating system (in this case, there’s a "Download Now" button for Mac OSX, with a clickable link for the Windows version) and install the application to get started.

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Once you’ve installed and opened URL Profiler, you’ll see a screen like this one, where you can begin customizing your analysis.

In the right-hand panel labeled "URL List,” you can either type URLs manually or import them in bulk.

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Once your URL list is imported, it’s time to select the specific metrics you want to analyze.

In this example, the Majestic [Free] and Moz [Free] options are checked because they provide valuable metrics like Trust Flow, Citation Flow, Domain Authority, and Spam Score without requiring a paid API key.

Since these are free to use, they are a practical choice to start with for prospect filtering and analysis.

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After running the profiler, you’ll get results in a spreadsheet like the one in this screenshot, showing key metrics for each URL.

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To filter prospects effectively, focus on Trust Flow and Citation Flow—look for Trust Flow above 20 and Citation Flow that isn’t excessively higher than Trust Flow (to avoid spammy sites).

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Check Referring Domains—domains with over 50 unique referring domains tend to be more authoritative.

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Use Page Authority and MozRank to compare domains; aim for a Page Authority of 40+ and a MozRank above 5 to target high-quality sites.

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Postaga

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• G2 rating: 4.5
• Pricing: Pro ($99 monthly), Agency ($299 monthly)
• Free Trial Availability: Yes
• Integration with other platforms or software: Yes
• AI Integration: Yes

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Features and Functionality

Postaga is an all-in-one outreach automation platform designed to help you build backlinks, land guest posts, pitch podcasts, and promote your content.

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Let’s walk through the key features most relevant to link prospecting.

Opportunity Finder: Find link prospects across content types—guest posts, roundups, resource pages, and more. Postaga scans web content to surface relevant URLs tailored to your campaign type.

Custom CSV Import + Enrichment: Upload a raw list of URLs and Postaga enriches them with verified contact info, social handles, and site data. This one is ideal if you’ve scraped leads from Ahrefs, BuzzSumo, or other tools and want to clean and qualify them quickly.

Get More Reviews Written About You: Identify websites that have reviewed your competitors and pitch them your product or service.

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Who It’s Best for

Postaga is best suited for small to mid-sized businesses, content marketers, and SEO professionals who need to streamline their outreach and link-building campaigns. It’s ideal for freelancers or agencies managing a moderate volume of clients, as it automates time-consuming tasks like prospecting, contact discovery, and email personalization. Additionally, content creators and bloggers will find it effective to secure guest post opportunities, promote content, and build relationships in their niche.

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Unique Selling Points (USPs)

What I really like about Postaga is its AI-powered personalization. It creates email snippets that actually feel human, making outreach less robotic and more engaging. Plus, having everything in one place for Skyscraper, Guest Posting, and Podcast Outreach campaigns means you’re not juggling multiple tools, which saves so much time.

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Expert Reviews

Tario Sultan, a Vancouver-based entrepreneur, content creator, and digital marketing specialist, explains how the platform simplifies outreach and link-building with AI-powered tools. He highlights features like automated prospecting, personalized email generation, and streamlined campaign management, which make it easier for marketers to connect with the right people and run effective campaigns. Tario also points out the platform's user-friendly design, making it accessible even for those new to outreach tools.

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Pros & Cons

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Pros:

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• The platform supports multiple campaigns like Skyscraper and Guest Posting all in one place and automatically pulls contact details for outreach.
• Postaga’s email automation feature is fantastic for setting up drip campaigns ensuring consistent outreach without sending follow-up emails manually.
• The Opportunity Finder automatically locates prospects for backlinks, shares, and collaborations based on your goals, reducing the time spent on manual research.
• The Contact Finder pulls relevant email addresses and social profiles for your outreach, ensuring you’re targeting the right people without wasting time on manual contact searches.

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Cons:

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• While Postaga is great for small to medium-scale link-building campaigns, larger campaigns with thousands of links may be a bit limiting in terms of advanced bulk processing and outreach capabilities compared to tools like Pitchbox.
• Despite being user-friendly, there’s still a bit of a learning curve when setting up campaigns and using the AI personalization effectively.
• Postaga doesn’t integrate with every CRM or outreach tool available, so you may need to rely on other tools for more in-depth outreach management or follow-ups.
• Some of the best features, like advanced AI personalization and automation, are locked behind higher pricing tiers, which might be a consideration for smaller agencies or freelancers on a budget.

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Let’s take a closer look at how it works—starting with the free trial so you can see the features in action and test out everything Postaga offers.

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First, you need to define your outreach goal. You’ll see multiple campaign types. I am going to go with Guest Posts.

After naming your campaign and selecting the general campaign objective, you must choose the specific type of outreach campaign.

Here, you set up the search parameters to find guest post opportunities for your blog, including Guest Post Topic, Advanced Search Filters, and Location.

After setting your parameters, click the “Find Results” button to retrieve relevant guest post opportunities matching your criteria.

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Then, Postaga shows a list of websites and blog posts that are potential guest post opportunities.

If you want to narrow down the results, you can use filters like topic or location. This allows you to refine your list to match your outreach goals more closely.

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After choosing your preferred websites, click the "Analyze Results" button to thoroughly review the selected results.

This allows you to understand better whether the site fits your outreach goals or not.

If you’re satisfied with the prospect list, click the “Get Contacts” button.

Here, you can see the contact details of the prospects.

With the contact information now available, the prospecting part of your campaign is complete!

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Research Methodology and Key Criteria For Evaluating Top Link Prospecting Tools

In preparing this article on the best link prospecting tools, a comprehensive and systematic research methodology was employed to ensure the accuracy and relevance of the information provided. The following steps outline the approach taken:

Manual Research

The research began with an extensive manual search to identify various link prospecting tools. Key activities included:

• Web Searches: Relevant keywords such as "top link prospecting tools" and "best link prospecting tools for 2025" were used to locate industry articles, rankings, and detailed reviews. Search engines and aggregated lists helped compile an initial set of potential tools.
• Industry Reports: We reviewed reports and whitepapers from recognized SEO organizations and thought leaders to identify popular tools and emerging trends.

Feature Analysis

User feedback was prioritized during the evaluation process to ensure the credibility of the included tools. Tools with a G2 rating higher than 3.5 were given significant weight, as this indicates a strong user base and consistent satisfaction. Reviews were analyzed for recurring themes, such as ease of use, customer support quality, and effectiveness in delivering results.

Practical Evaluation and Long-Term Experience

The shortlisted tools were carefully selected based on our extensive experience with them over the years. Along with personal testing to assess usability, interface design, and overall user experience, we drew from our long-term use of these tools in various link-building campaigns. This allowed us to confidently identify the top 14 picks that have consistently delivered exceptional performance and reliability in real-world scenarios for years.

Forum and Community Insights

To better understand user sentiment, we explored various user forums, community boards, and review platforms such as Reddit, Quora, and Software Advice. By reading discussions and posts about these tools, we gathered insights into what users genuinely think about their performance. Feedback from actual users highlighted each tool’s strengths, weaknesses, and real-world usability, providing valuable perspectives that helped us assess common issues and overall satisfaction. This in-depth exploration ensured our recommendations were grounded in real user experiences.

Each tool was evaluated against these criteria to determine its strengths and weaknesses relative to others. This ensured that the final selection of tools met the essential requirements for effective link prospecting.

Conclusion

And that’s a wrap on our comprehensive guide! We've covered the best link prospecting tools to help you work smarter, not harder.

Whether you're automating outreach, scraping large lists, or targeting the best prospects, these tools help you work more efficiently and improve your SEO strategy. Check out our guide to the best blogger outreach and guest posting tools to take your link-building strategy even further!